What is luxury?

Following wikipedia: In economics, a luxury good is a good for which demand increases more than proportionally as income rises, in contrast to a "necessity good", for which demand is not related to income.

Following this we don't need it to survive. Luxury takes us more money then another goods and it is not available for everyone. But everyone is dreaming of. Little luxury in our lifes ist just healing our soul.

Meaning of luxury can differ depending on people you are talking to. In these days luxury can be also used for mental goods as time, freedom, travel etc. Of course there are still some brands like Chanel, Dior, Rolce Royce and others who will be always associated with this notion. And of course in the eyes of everyone.

It is not easy to rise a brand today, especially not a luxury one. You always need the special additional value that another brand doesn't have. today it is not easy as they are more brands than people on earth.

Especially difficult it is in the sector of hospitality. There are many ressort and many hotels offering the same or similar. And your dilema is: which one is better? Do I spend my money in the right way - I want luxury and I am willing to pay more for the best quality but is this the best quality? And will I get what I need in the environment I wish to be?

There are many offers for clients and not everyone is keeping what it is promissing. But I know one that is. Do you?

Have a great evening.