First reflection

I have sworn myself not to use French anymore in the following of my professional careere. And now I find myself calling my own blog Lionne de pub. Funny. But what we grow with, is guiding us all life long.

And my first steps in the advertising were done in France and sometimes I think if i shouldn't return there. In any case I feel addicted to that country somehow and am returing there, even in my profession. Could think about some ethno marketing for French clients in Germany addressed to French people living here. Why not? Would be a niche business. And a niche business is what could have future. But the point is to find a niche. :)

There is one phenomenon in current time of financial crisis. People are saving money, stop buying and looking for discounted offers but all fancy food stores are full of customers. If you go in Frankfurt to a place called Meyer's in the Fressgass, you have to stay in a queue to get your sandwich at noon time. Another places are emptier. Why? We all need a little luxury and reward and after hard work we are willing to spend few more to get better. Especially now when people have difficulties with finding jobs. A real phenomenon. As the human being himself.

I will ponder on this a while and come back with new results.

Regards,

Martha