Once upon a time...

… in a kingdom far far away there was a special place. This place was to find not far from the see, in a beautiful garden – green, silent, discreet. The garden’s proud were roses and trees. A place where you don’t want to be taken away…

The heart of the place was a wind mill. An old building, placed in this wonderful place, was ready to show off its mystery to everyone who felt drawn to it.

And there were visitor coming, curious but impressed and charmed by the place. All they wished for to escape the reality was fulfilled. The hostess made them feel at home and enjoy the place.

And they did as everything was perfect – rooms, environment, the service and meals.

You surely ask yourself why I am writing this fairy tale. The reason is very simple: this place already exists. In Bretagne/France, at the Morlaix Bay, North coast of Finistère there is an old wind mill, dating back to 1789. It is called Ar Velin Avel. It was renovate and rebuilt into guestrooms. The mill is placed in a big green garden and it has a beautiful rosarium, full of roses coming from Strasbourg.

Guests, who are coming there, are met by a great hospitality offering them all luxury they need and wish for. The owner of this place, Monica Velghe, has an unique philosophy: to meet the wishes of her guests. That is why she cooperates with two another companies from the sector: Petrossian in Paris and DA Prestige. Petrossian is delivering the finest food within 24 hours and DA Prestige is assuring the limousine service of Ar Velin Avel.

Ar Velin Avel is not a big place. But its 3 rooms and a suite are exceptionally equipped. They are the romantic room, the maritime room and the Asian room. And the suite, called Miller’s suite, give their guest an impression to live on the country side of Brittany. All the details there are following each theme and are completing the heart of the house. All is made with love and you can feel it.

Monica told me about a testimonial of one of her hosts: “Madame, étant chez vous, on est chez soi” (eng. Madam, in your house everyone feels at home). And this sentence is the core of Monica’s work. She meets every of her guest as special gift in her life and is treating him or her as someone special. The client is a king and is treated like that.

I will stop my exposé now as all these words are not capable to show you the special charm of this place. I only hope to have inspired your curiosity to check the site of the place: http://www.arvelinavel.com/

Best regards,

Martha

It took me a long time to write this second post down. Life of a marketeer is submitted to many factors, especially in today's situation so I found myself in front of situations I had to handle more urgently than the continuation of my blog. But now I am back here.

My question on the source of success of Meyer in the Fressgass was all the time in my head. And I started to reflect why. And for this I needed to take a look on people behaviour.

We are actually in difficult times. We have to handle more work in the same job, our colleague leave and are not replaced. We are counting every penny and our invoices are getting bigger and we don't buy more than before. That's why we all need a little reward from time to time. And the food is the best one - it helps us getting a better mood. And if this is healthy - even better.

Meyer is not only food seller. The company offers a holistic concept to meet their constumers. They have a shop where you can buy food for immediate consumption in the store, for preparation at home or there is also a catering service. And all this in extremely well made ambience, proposed by service people extremely good looking. You feel special and you have the impression all is home made.

The element of home made suggests us we feel at home. And if a restaurantion company succeed to give us this feeling, we are willing to pay the price to feel specially cared. Even if the prices are double in comparison to a store next door.

In this moment I have to think about a good friend of mine. A lady who succeded to give their host the same feeling while spending time in her little hotel. She understood to give a special treetment by treating her hosts like gods. And they are loving this.

But this story will be treaten in my next part.

Regards,

Martha