It took me a long time to write this second post down. Life of a marketeer is submitted to many factors, especially in today's situation so I found myself in front of situations I had to handle more urgently than the continuation of my blog. But now I am back here.

My question on the source of success of Meyer in the Fressgass was all the time in my head. And I started to reflect why. And for this I needed to take a look on people behaviour.

We are actually in difficult times. We have to handle more work in the same job, our colleague leave and are not replaced. We are counting every penny and our invoices are getting bigger and we don't buy more than before. That's why we all need a little reward from time to time. And the food is the best one - it helps us getting a better mood. And if this is healthy - even better.

Meyer is not only food seller. The company offers a holistic concept to meet their constumers. They have a shop where you can buy food for immediate consumption in the store, for preparation at home or there is also a catering service. And all this in extremely well made ambience, proposed by service people extremely good looking. You feel special and you have the impression all is home made.

The element of home made suggests us we feel at home. And if a restaurantion company succeed to give us this feeling, we are willing to pay the price to feel specially cared. Even if the prices are double in comparison to a store next door.

In this moment I have to think about a good friend of mine. A lady who succeded to give their host the same feeling while spending time in her little hotel. She understood to give a special treetment by treating her hosts like gods. And they are loving this.

But this story will be treaten in my next part.

Regards,

Martha